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SaaS · Case study

Organic traffic +132% and conversions ×3 for an email-marketing software

A methodical, data-driven approach that delivered real business results in a saturated, highly competitive SaaS market.

Client
Global email & SMS platform
Sector
SaaS / MarTech
Period
Jul 2022 → 2023
Services
On-page, content pruning, new content, link building, internal linking
  • +132%
    Organic traffic (YoY)
  • ×3
    Conversions
  • +75%
    Impressions (YoY)
  • 104
    Free trials in one month
The client

Saturated market, low visibility.

A global email and SMS automation platform focused on e-commerce. Low visibility in non-branded search and content that didn’t convert, in a very competitive market.

The challenge
  • Limited visibility in non-branded searches.
  • Poor content performance in terms of conversions.
  • A need to generate more MQLs and sales opportunities.
  • Intense competition in a saturated market.
The solution

Three phases, continuous improvement.

A structured SEO plan in clear phases: immediate optimization, strategic expansion and continuous, data-driven optimization.

  1. Phase 1 · Immediate optimization

    • Mapped all pages with keyword assignment.
    • Prioritized by Traffic Potential, volume and intent (Ahrefs).
    • On-page of titles, headings, content and structure.
    • Structured data and Health Score from 51 to 71.

  2. Phase 2 · Strategic expansion

    • New content: comparisons, integrations and practical guides.
    • Content pruning of 170 pieces (delete 42, hide 33, improve 48, keep 43).
    • Monthly link building: 5 quality links each month.

  3. Phase 3 · Continuous optimization

    • Monitored rankings and re-optimized pages with drops.
    • Industry content (fashion, food, pets) and e-book lead pages.
    • Internal linking strategy toward priority pages.
Results

Traffic and business, not just clicks.

Q1 2023 vs Q1 2022

  • +132.6% organic traffic (Q1 2023 vs Q1 2022).
  • +75.6% impressions (YoY) and +12% quarter over quarter.
  • 104 free trials, 33 MQLs and 4 sales opportunities in a month.
  • Key pages: "product updates" +94%, "feedback emails" +121%.
Conclusion

A methodical, data-driven approach delivers results even in highly competitive markets: smart prioritization, continuous optimization and intent-aligned content.

Could your business grow like this?

If you want an SEO strategy built for real results, let’s talk. Every project is unique — yours too.

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