Arianna Lupi
SEO Consultant and Podcaster
Welcome to my website
Welcome to my personal website, this is the perfect place to get to know me and my work.
My name is Arianna. I am an SEO Consultant with over 6 years of experience growing companies and brands through search engine optimization, digital PR, and content marketing.
I am Venezuelan, graduated with a Magnacumlaude in International Business and Master in Big Data Analytics at St Thomas University. St Thomas University.
I also give SEO courses (in Spanish for now) and give SEO talks (in English & Spanish)
Beyond SEO, I co-host the Latino entertainment podcast "Lo Que Nadie Te Dijo" with over 30k listeners worldwide.
In my spare time (I do have that), I am a running enthusiast and matcha tea lover.
My experience
St Thomas University.
2016-2019
Managed the website's SEO and PPC campaigns increasing traffic by 40% and conversions by 25%.
Unilever
2018
Developed a 2-3 year voice search optimization plan for their sustainable home care brand Seventh Generation.
Skale
2019-2022
Manage a team of 6 part-time and full-time content partnership and outreach specialists. Work on 6-8 SaaS brands at once Hubspot, Piktochart, Wealthsimple, Slite, Maze, Holded, Attest and Osano.
Consultant
2022
Plan, implement and manage clients's overall SEO strategy Perform in-depth keyword research aligned with client's goals and KPIs
Arianna knows what she's talking about. I've worked with many SEOs in my time, and all too often they collect data and do nothing with it. However, Arianna collects, reads, and acts on the SEO metrics she tracks.
Sarah Douglass-Collins, Content SEO at Skale
SEO 101
I created a course to lower the barrier to entry into SEO for the Hispanic & Latinx speaking community.
In this course, I cover all the basics: what the web is, what search engines are, how they work and up to keyword research. It’s perfect for anyone that has no marketing or tech background.
1. Introduction to the web and search engines
2. All about search terms and keywords
3. Types of SEO and how to use them
4. Measuring and tracking SEO success
5. Opportunities to practice and become an SEO professional or freelancer
Contact me!
Working with Arianna has been one of the best bets we've done at Skale. Extremely professional and thorough, impressive quick learner and above all always excelling to improve, learn and become an all-rounded master of her craft (SEO), which she has undoubtedly achieve!
Italo Viale, Co-founder, Skale
Tailored consulting
SEO Mentoring
The goal of SEO mentoring is that we can talk and learn about SEO and how to help you emerge academically and professionally in the most effective way.
SEO Consulting
SEO consulting consists of verifying the current status of your website's positioning and the actions you can take to improve it.