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Growth Marketer · AEO/SEO Consultant · Founder · Instructor · Speaker

Hi, I'm
Arianna Lupi

Venezuelan growth marketer & search consultant with 8+ years of experience. Obsessed with growth, AI and personal development.

Arianna Lupi
8+years of experience
Featured in
  • Ahrefs
  • Google Search Central
  • LinkedIn Learning
  • DinoRANK
  • Leadsales
Arianna Lupi en Ecom Fest
About me

Strategy with purpose, tailored to you.

I hold an MSc in Big Data Analytics from St. Thomas University, which gives me a unique edge — blending traditional SEO with machine learning and data science to build smarter, scalable strategies.

Beyond consulting, I'm the founder of AprendoClub, an SEO education platform with 1K+ students across Latin America. I'm passionate about making SEO accessible, practical and impactful — whether I'm coaching a startup or speaking at a marketing summit.

“My approach is always personalized, because every project is unique.”

Let's work together →
Clients & brands

Brands that have trusted my work

Software, e-commerce and education teams across Europe, LATAM and the USA.

8+
years of experience
$2M+
in organic revenue generated
1K+
students trained
20+
direct & indirect clients
Real results

Case studies

SEO strategies that translate into traffic, conversions and revenue.

E-commerce
$3M+
in sales from search

Scaled a vape e-commerce from $41K to $76K in monthly sales in 6 months, with +1,000% organic growth.

Read the case study →Education
1,267 → 4,230
clicks per month

552 quality enrollments for a US health academy, with +132% organic traffic.

Read the case study →SaaS
×3
conversions

Grew organic traffic 132% and tripled conversions for an email-marketing software.

Read the case study →
EdTech
$600K
in sales over 4 years

Sustained organic sales growth for an EdTech platform across 4 years.

Companies I founded

I build what I teach

Growth education and talent across Latin America.

aprendoclub.com

The only Growth & AI academy in LATAM that helps you find a job.

10K+ studentsVisit → opens the site in a new tab

contrataunmarketer.com

Hire LATAM's top 1% marketing, AI & growth talent.

100+ companies matchedVisit → opens the site in a new tab
Consulting

How we can work together

SEO Consulting

I build and lead tailored SEO strategies for businesses of every size — from technical audit to execution and results reporting.

Let's talk →

1:1 Advisory & mentoring

One-on-one sessions to review the state of your rankings and map the actions that actually move the needle.

Let's talk →

In-company training

I train marketing and product teams so SEO stops being a black box and becomes a growth engine.

Let's talk →

Drop me an email and we’ll review your project together.

Courses & programs

Courses & programs

Learn the exact system I use with clients — from fundamentals to advanced.

Flagship diploma · 600+ graduates

De CERO a SEO

If you want to become an SEO expert and master every aspect — from keyword research to results analysis — this diploma, with 600+ graduates, is your best option.

Enroll nowSee the syllabus
De CERO a SEO

WordPress Technical SEO

A course taught for LinkedIn Learning, focused on the practices and techniques to optimize a site technically and improve its search performance.

Learn SEO with AI

Intensive course with the exact system used by 1K+ marketers, freelancers and entrepreneurs to gain real visibility in search.

Speaker & events

On stage

Caracas SEO Fest — Host
Host

Caracas SEO Fest

Venezuela's first SEO conference · 100 attendees

The first Google-rankings conference held in Caracas, dedicated to sharing knowledge, strategies and tools with experts and entrepreneurs from across the region.

Watch the event — opens the site in a new tab
Ecom Fest — Speaker
Speaker

Ecom Fest

Venezuela's largest e-commerce conference · 200 attendees

Speaker at Venezuela's largest e-commerce conference, sharing organic growth and search strategies for online stores.

Testimonials

Careers that changed course

Real stories from students and professionals who changed their careers applying the system.

  • ¡Nuevo trabajo remoto en Latinoamérica en microlearning y tecnología aplicando las estrategias de Ari! La mentalidad de abundancia funciona.
    José de OliveiraFeb 2024
  • El diplomado transformó mi vida. Una empresa en Canadá me contactó sin solicitarlo. Optimicé mi LinkedIn y ahora gestiono 22 clientes con un salario entre $750 y $1.250.
    Ángel OrellanaOct 2023
  • Conseguí mis primeras prácticas SEO en una agencia en Lima. Gracias Ari, cada parte del diplomado es un éxito.
    Fransheska SánchezPerú · Abr 2024
  • Una semana después de abrir mi perfil en Upwork recibí mi primera propuesta de trabajo gracias al curso de SEO y los consejos de Ari.
    GreciaSep 2023
  • Gracias al diplomado ya tengo mi primer trabajo en SEO como freelance, con una empresa de Canadá. ¡Sé que es posible para todos!
    Lorena ZerpaSep 2023
  • En tres meses, las impresiones de mi sitio subieron de 8K a 11K.
    Wilson MorosVenezuela
  • Ha sido una de las mejores decisiones de mi vida.
    María TejeraVenezuela
  • Logré encontrar un trabajo virtual a tiempo completo aplicando lo aprendido.
    Thomas RadaVenezuela
  • El posicionamiento de mi ficha de Google My Business fue increíble.
    Yolimar MedinaEE.UU.
  • Este diplomado no tiene nada que envidiar a una universidad.
    Nataly DomínguezPerú
  • Pasé de cero a dominar el posicionamiento web.
    Josef BolañosChile
  • AprendoClub superó todas mis expectativas.
    Erika GalavizEspaña
  • Lo que distingue a esta academia es la atención dedicada a cada estudiante.
    Nehomar SánchezVenezuela
  • Lo que más me gusta es que siempre hay algo nuevo por aprender.
    Rebeca RodilEstudiante
Talks, press & recognition

Where I have shared

Conferences & events

Panelist2023

Google Search Central · UnConference 2023

Invited as a panelist to one of the most important SEO events, where Google gathers experts and developers to share the latest updates on search, algorithms and AI.

Host2023

Caracas SEO Fest

Host of the first Google-rankings conference held in Caracas, with networking and talks from experts across the region.

Speaker2023

Ecom Fest

Speaker at Venezuela's largest e-commerce conference, with 200+ attendees.

Speaker2023

Indexadas 2023

An event bringing together women SEO specialists from Latin America.

Interviews, podcasts & press

  • EV NewsInterview

    “Venezuelan expert in ranking businesses on Google”: my beginnings, my journey and the impact of AprendoClub.

  • Los buenos somos másInterview

    A conversation about purpose, entrepreneurship and a Venezuelan path in the digital world.

  • LinkedIn Learning · Technical SEOCourse

    A course on technical website optimization: URL structure, speed, indexing, mobile usability and data analysis with measurable results.

AwardsYoung Leadership AwardMarketing 2.0 Conference · Las Vegas · 2023
Newsletter

No-fluff SEO, straight to your inbox.

Strategies, case studies and real lessons. No spam — only what actually moves the needle.

You can unsubscribe anytime.

Contact

Tell me what you have in mind.

If you want to work together, make a consultation or just share ideas, I'll be happy to hear what you have in mind. My approach is always personalized, because every project is unique. I'll get back to you as quickly as possible.

[email protected]
Connect on LinkedIn