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E-commerce · Case study

How I scaled a vape e-commerce from $41K to $76K monthly in 6 months

A revenue-focused SEO strategy that prioritized traffic quality over quantity — attracting the right visitors, ready to buy.

Client
Vape store (Miami · Shopify)
Sector
E-commerce
Period
Dec 2023 – Jun 2024
Services
Technical SEO, content, local SEO, link building, CRO
  • +83%
    SEO sales in 6 months
  • $41K→$76K
    Monthly sales via SEO
  • +194%
    Conversion value per click
  • 44%
    Of total sales via SEO
The client

Great product, stagnant sales.

A Miami vape store founded by two entrepreneurs on Shopify. Quality products and a functional store, but sales were stuck in a highly competitive market.

The challenge
  • Stagnant sales despite a strong catalog.
  • Fierce competition: established brands dominated search results.
  • Technical SEO issues limiting visibility.
  • A content gap to attract and convert.
  • Low conversion of existing traffic.
The solution

A comprehensive strategy, step by step.

I implemented a complete system to transform their digital presence and drive revenue — from the technical foundation to conversion optimization.

  1. Technical foundation

    • In-depth technical SEO audit of the Shopify store.
    • Fixed critical crawlability, indexing and speed issues.
    • Optimized architecture and navigation.
    • Structured data to enhance search appearance.

  2. Content strategy

    • Cluster-based content across product categories.
    • Optimized product and category pages from keyword research.
    • Content for the full customer journey, awareness to purchase.
    • Expert guides that positioned the brand as an authority.

  3. Local SEO

    • Google My Business strategy to capture Miami customers.
    • Optimized local listings and citations for "near me" searches.
    • Local content and reviews to strengthen trust.

  4. Link building & authority

    • Targeted link-building campaign to boost domain authority.
    • Guest posting on relevant vaping and lifestyle blogs.
    • Internal linking to distribute equity to key pages.

  5. Conversion optimization (CRO)

    • Redesigned key landing pages.
    • Strategic banners and CTAs across the site.
    • Cross-selling between products and an optimized checkout.
Results

Real growth, measured in revenue.

Dec 2023 – Jun 2024

  • +83.3% in SEO-driven sales ($41,483 → $76,032).
  • Total sales +55% ($110,969 → $171,997).
  • SEO grew from 37.4% to 44.2% of total sales.
  • Conversion value per click +194% ($0.70 → $2.06).
Conclusion

A revenue-focused SEO strategy transforms results: it’s not about maximizing traffic, but attracting the right visitors, ready to buy.

Could your business grow like this?

If you want an SEO strategy built for real results, let’s talk. Every project is unique — yours too.

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