Welcome to Arianna Lupi’s SEO Consultancy

Who am I

I hate labels but for the sake of this page, this is who I am: 

I’m an independent SEO consultant with 7 years of experience in the SEO industry. I’m also an SEO instructor at aprendoseo, the platform I founded, where I’ve taught over 200 Spanish-speaking students about the ins and outs of SEO.

At this point, SEO is my entire personality, but I’m also a Data Scientist (MS in Data Science 2022), a runner, a lifelong learner, and an entrepreneur at heart.

What I do

I create, run, and implement kick-ass SEO strategies for businesses any size. I’ve mainly worked with SaaS, e-commerce, B2B, tech, CPG, Web3 and fintech brands.  

Some of the things I excel at are:


SEO keyword research

Content SEO auditing & SEO research

Content SEO briefing ‎‎ ‎‎ & ‎updates

Content SEO planning ‎ & strategy

Technical auditing

Digital PR

KPI traking & data analysis

Some of the brands I’ve worked with

My Approach

I don’t care about your business… I care about YOUR clients

My approach to search marketing is around serving your clients:

What are their problems? What are they looking for? What do they need?

After REALLY understanding what they want and need, I focus on YOUR business

How can you help solve their problems? What can you do for them? How you can give them what they need?

I believe that:

  • When you deeply understand your client needs and pain points (beyond your product/service)
  • You understand what and how your clients search

Why work with me?

Working with Arianna has been a game-changer for our business. Her SEO strategies have significantly increased our organic traffic and improved our search rankings. She is knowledgeable, proactive, and always goes the extra mile.

SEO Project Manager, Money.com

Arianna’s attention to detail and deep understanding of SEO have been invaluable to our brand. Her technical expertise and content optimization strategies have helped us outrank our competitors and attract highly targeted organic traffic.

Head of SEO, Alchemy

Choosing Arianna Lupi as our SEO consultant was one of the best decisions we made for our e-commerce store. Her data-driven approach and extensive industry knowledge have had a significant impact on our online visibility and revenue growth.​

Head of Marketing, Smoky Box

Let your clients find YOU with SEO

Book a free 30-min consultation call with Arianna