Welcome to Arianna Lupi’s SEO Consultancy

Who am I

I hate labels but for the sake of this page, this is who I am:

I’m an independent SEO consultant with 7 years of experience in the SEO industry. I’m also an SEO instructor at Aprendoseo, the platform I founded, where I’ve taught over 200 Spanish-speaking students about the ins and outs of SEO.

At this point, SEO is my entire personality, but I’m also a Data Scientist (MS in Data Science 2022), a runner, a lifelong learner, and an entrepreneur at heart.

What I do

I create, run, and implement kick-ass SEO strategies for businesses of any size. I’ve mainly worked with SaaS, e-commerce, B2B, tech, CPG, Web3, and fintech brands.

Some of the things I excel at are:


SEO keyword research

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Content SEO auditing & SEO research

Content SEO briefing & updates

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Content SEO planning & strategy

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Technical auditing

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Digital PR

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KPI tracking & data analysis

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Some of the brands I’ve worked with

My Approach

I don't just care about your business...I care about YOUR customers.

My approach to search marketing is around serving your clients:

What are their problems? What are they looking for? What do they need?

After REALLY understanding what they want and need, I focus on YOUR business

How can you help solve their problems? What can you do for them? How you can give them what they need?

I believe that:

When you deeply understand your client needs and pain points (beyond your product/service), You understand what and how your clients search

Why should you work with me?

Working with Arianna has been a game-changer for our business. Her SEO strategies have significantly increased our organic traffic and improved our search rankings. She is knowledgeable, proactive, and always goes the extra mile.

Project Manager SEO, Money.com

Arianna’s attention to detail and deep understanding of SEO has been invaluable to our brand. Her technical expertise and content optimization strategies have helped us outrank our competitors and attract highly targeted organic traffic.

Head of SEO, Alchemy

Choosing Arianna Lupi as our SEO consultant was one of the best decisions we made for our e-commerce store. Her data-driven approach and extensive industry knowledge have had a significant impact on our online visibility and revenue growth.​

Founder & CEO , Smoky Box

Let your customers find YOU with SEO

Schedule a free 30 minute consultation with Arianna