Arianna Lupi

SEO consultant 

Hi, my name is Arianna

Welcome to my personal website, this is the perfect place to get to know me and my work

I’m a Bilingual SEO with more than 6 years of experience growing companies and brands organically through search engine optimization, digital PR and content marketing.

I also give SEO courses (in Spanish for now) and give SEO talks (in English & Spanish)

Beyond SEO, I co-host the Latinx entertainment podcast “Lo Que Nadie Te Dijo” with over 30k listeners worldwide.

In my spare time (yes I promise I have spare time), I’m a running enthusiast & matcha tea lover.

Companies I have worked with:

My experience


St Thomas University


Managed the website’s SEO and PPC campaigns increasing traffic by 40% and conversions by 25%.
Created written and graphic content for the University Marketing department.



Developed a 2-3 year voice search optimization plan for their sustainable home care brand Seventh Generation.



Manage a team of 6 part-time and full-time content partnership and outreach specialists.
Work on 6-8 SaaS brands at once Hubspot, Piktochart, Wealthsimple, Slite, Maze, Holded, Attest and Osano.




Plan, implement and manage the overall SEO strategy of clients

A person with highly developed managerial skills, an altruist, always willing to help others. Multitasking professional, a specialist in the SEO field. Expert at research, analysis and optimization of websites.

Julijana Zlatevska, Content Partnership Specialist at

My SEO Course

I created a course to lower the barrier to entry into SEO for the Hispanic & Latinx speaking community.

In this course, I cover all the basics: what the web is, what search engines are, how they work and up to keyword research. It’s perfect for anyone that has no marketing or tech background.


Working with Arianna has been one of the best bets we’ve done at Skale. Extremely professional and thorough, impressive quick learner and above all always excelling to improve, learn and become an all-rounded master of her craft (SEO), which she has undoubtedly achieve!

Italo Viale, Co-founder, Skale