The challenge

These were the site metrics in November 2021

The client faced several significant challenges on their path to revenue expansion:
- Stagnant revenue growth: Despite having quality products, sales were not growing at the desired rate - Fierce competition: The vape industry is highly competitive online, with established brands dominating search results
- Technical SEO issues: Their Shopify site had several technical limitations that affected visibility.
- Lack of content: They lacked informative content to attract and convert potential customers.
- Low conversion rates: The site was not optimized to effectively convert existing traffic. The main goal was clear: to generate substantially more revenue through strategic digital marketing.

Our solution

Organic search traffic

In just six months, we helped this online store go from chasing clicks to generating real sales.

THE STRATEGY

- Technical optimization: we audited their Shopify store, resolved indexing and speed issues, and improved the architecture so that Google and users could find what they needed without friction.
- Intentional content: we built clusters around their vape categories, promoted products with purchase keywords, and published guides that positioned them as industry leaders.
- Local SEO: we worked with Google My Business and local listings to capture customers in Miami right at the moment of search.
- Authority and links: we designed a link building strategy with collaborations in niche media and content created to attract natural links.
- Optimized conversions: we redesigned key pages, added strategic CTAs, and simplified checkout to reduce cart abandonment.

RESULTADOS

Our comprehensive SEO strategy not only transformed the client's digital presence, but also redefined their business results. The focus was on demonstrating that attracting less traffic, but of higher quality, is much more profitable than chasing volume without intent to purchase.

STRATEGIC CHANGE IN TRAFFIC

Clicks from SEO decreased by 37.5% (from 59,095 to 36,954), but this reduction reflected positive filtering: only users with a genuine intent to purchase arrived. Total sessions dropped by 9.0% (from 82,023 to 74,615), reinforcing the shift towards more qualified traffic aligned with the business.  

REVENUE TRANSFORMATION

In just six months, SEO-driven sales grew by 83.3%, from $41,483 to $76,032.74. Total sales increased by 55.0%, from $110,969 to $171,997.73. SEO's contribution to overall sales rose from 37.4% to 44.2%, consolidating its position as the main revenue channel.

The conversion value of SEO nearly tripled, rising from $0.70 to $2.06 per click (+194.3%). June 2024 set a record with $76,032.74 in SEO sales, the best month of the entire period. On average, SEO contributed 39.5% of total sales, confirming its strategic role in the profitability of the business.

IMPACT ON THE BUSSIONESS

SEO ceased to be a simple traffic generator and became a primary driver of revenue. Marketing spending became more efficient, achieving a higher ROI with fewer but more qualified clicks. Segmentation improved significantly, attracting customers with high purchase intent and a higher probability of conversion.

STRATEGIC IMPACT:

Beyond the metrics, the SEO strategy laid the foundation for sustained, high-value growth.

- Exponential revenue growth: the main objective was achieved by prioritizing conversion quality over superficial traffic metrics.
- Balanced market coverage: local customer acquisition through Google My Business was integrated with content marketing that reached wider audiences, diversifying revenue sources.
- A sustainable growth engine: the technical and content structure continues to generate sales organically with minimal ongoing investment, consolidating a high ROI marketing channel.
- Increased customer lifetime value: the increase in repeat customers demonstrated greater brand loyalty and an increase in lifetime value per acquisition.

CONCLUSION‍
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This case study demonstrates how an SEO strategy focused on maximizing revenue, not just traffic, can transform a business. By combining technical optimization, strategic content, local SEO, and CRO, the client achieved its goal of accelerated revenue growth. The result was a balanced and sustainable marketing ecosystem capable of capturing both local and global audiences and converting them into high-value customers. The increase in conversion value confirms that effective SEO is not about attracting more visitors, but about attracting the right visitors: those who are ready to buy.